How can I be an activist about this?
Support and development for campaigners and campaigning organisations working to create change. Practical, experienced-led, and built around a campaigning method that puts measurable outcomes first.
A campaign is judged by what it changes, not by how visible it was along the way.
Whether you lead a campaigning organisation or run campaigns as part of a wider role, the work asks a lot of you. You hold the strategy, the people, the messaging, the relationships, the moments of pressure, and the long stretches in between when nothing seems to be moving. You are doing it for reasons that matter.
Alkhemy supports campaigners and campaigning organisations to do that work better. Through training that builds capability inside teams, online programmes that build capability in individuals, and blended coaching and mentoring for people running campaigns. All three are grounded in the LUCIE model, our campaigning method, and in the experience of running campaigns in difficult environments for nearly twenty years.
Built for teams. Built for individuals.
Whichever route you take, the underlying method is the same. The shape of the support adapts to who is in front of us.
Campaigns training programmes
In-house training delivered to your team. Practical sessions covering campaign strategy, organising, messaging, and implementation. One-day or two-day formats, in person or online, shaped to your priorities.
See the training programmesOnline self-directed programmes
Two online courses for individual campaigners. Becoming a Pro Campaigner covers strategy and the LUCIE method. Organising for Change covers community organising. Self-directed, 15 to 20 hours each, £295 plus VAT.
See the online programmesBlended coaching and mentoring
One-to-one support for campaigners running campaigns. A confidential thinking space that combines coaching with mentoring, shaped around your campaign and your career. For people doing the work alone or carrying a campaign inside a wider role.
See the individual support offer
Campaigns training that builds team capability
Choose individual courses or combine them into a one or two-day programme tailored to your team. Delivered in person or online, in-house for your organisation.
Creating Positive Change
Campaign strategy and the LUCIE method- Apply the core principles of campaigning that moves decision-makers, including power mapping and strategy design
- Tell the difference between awareness-raising, influencing, and organising tactics, and choose the right blend for your situation
- Build a campaign plan with clear objectives, target decision-makers, messaging, stakeholders, and timelines
- Test risks and opportunities to find the strongest route to influence
- Work through past campaigns to draw lessons and avoid the most common pitfalls
- Learn the LUCIE campaigning model, Alkhemy’s tested method for taking a campaign from listening to evaluation
Organising and Empowering Supporters
Leading to activate your base- Understand the distinction between campaigning for people and campaigning with them
- Apply community organising techniques to mobilise and sustain action
- Identify and develop new leaders within your supporter networks
- Use storytelling and shared purpose to strengthen participation and belonging
- Design an engagement plan that builds grassroots activity that lasts beyond the moment
Sustainable Activism
Doing the work without burning out- Recognise the specific emotional and professional demands of campaigning work
- Apply practical tools for boundary-setting, managing energy, and protecting capacity
- Explore techniques for self-compassion, identity maintenance, and peer support
- Build the internal and external support structures that long campaigns need
- Create a personalised wellbeing action plan for the campaign ahead
Getting Things Done
Practical workshops on campaign implementation- Apply project management tools to priority campaigns and projects
- Set realistic goals and track progress through structured reflection and task management
- Spot barriers to implementation early and plan around them
- Engage stakeholders effectively to build momentum and visibility
- Share tools, templates, and resources for managing campaigner workloads
The LUCIE Model
A campaigning model for anyone working to create change
Gather evidence, data, testimony and lived experience from the people most affected. Understand what is actually happening before deciding what to do about it.
Move beyond symptoms to causes. Understand how the issue works, who is affected, who holds power, and where the levers for change sit.
Define the change you want to see and build a theory of change. A clear pathway from the situation as it is to the situation as you want it to be.
Design and deliver tactics that are deliberately subordinate to the strategy. Choose deliberately across the spectrum from collaborative to confrontational.
Measure outcomes, not just outputs. Did the decision-maker move? Did the policy change? Are the lives of those you set out to help materially better?
Training pricing
In-house delivery for your organisation. Choose a single course or combine them into a tailored programme.
1 Day Course
A full day of training, delivered in person or as two half-day sessions online.
2 Day Course
Two full days of training, delivered in person or as four half-day sessions online.
Online self-directed programmes
Two online courses for individual campaigners who want to build campaigning capability at their own pace. Designed for people running campaigns inside a wider role, those moving into campaigning work, and anyone who wants the craft properly under their belt.
Becoming a Pro Campaigner
Campaigns theory and the LUCIE methodA full grounding in how campaigns that move decision-makers actually work. Covers the foundations of strategy, power mapping, theory of change, and tactical choice, anchored throughout in the LUCIE method. By the end you will be able to design and run a credible campaign from listening through to evaluation.
- Campaign strategy
- Power mapping
- Theory of change
- Tactical choice
- The LUCIE method
- Measuring outcomes
Organising for Change
Community organising for campaignersA self-directed course in community organising for campaigners who want to build power with the people they exist to serve. Covers the distinction between campaigning for and campaigning with, leadership development, storytelling, and the engagement plans that turn supporters into sustained action.
- Community organising
- Building power
- Leadership development
- Storytelling
- Engagement plans
- Sustaining action
Blended coaching and mentoring
Running a campaign is often a lonely job, particularly when you are the one holding the strategy in your head. Alkhemy offers one-to-one support for individuals doing the work: a confidential thinking space, practical tools, and a sounding board with the experience to challenge you where it counts.
Sessions combine coaching and mentoring. Coaching to help you think more clearly about what you are facing. Mentoring when the situation calls for someone who has been there and can tell you what tends to happen next.
There is no fixed programme. The shape, frequency, and length of the support are agreed with you at the start, based on what you actually need. Pricing varies accordingly, and we’ll work that out together in the initial conversation.
One-to-one sessions
Regular sessions with Ollie, focused on the campaign you are running and the decisions you are weighing. Confidential, structured, and shaped around your pace.
Practical tools and frameworks
Resources drawn from years of campaigning work, including the LUCIE method, power mapping, message development, and stakeholder strategy.
Career and capability development
Support for campaigners thinking about the long arc of their work, not just the current campaign. Growth, confidence, and the questions about what comes next.
Sector-aware expertise
Ollie has run campaigns and supported campaigners in education, charity, and public sector settings for nearly twenty years. You do not have to explain the context before you can get to the issue.
I’ve had the privilege of being coached by Ollie from Alkhemy over the past few challenging months, and I genuinely can’t recommend the experience highly enough. From our very first session, Ollie created a space where I felt comfortable, supported, and truly heard. He’s been an incredible sounding board and a safe space to explore thoughts and challenges without judgment. What I’ve valued most is Ollie’s ability to gently guide my reflections and help me see situations from new perspectives. His insight and calm approach have made a real difference in how I process and respond to what’s going on around me.
Three steps to get started
Initial conversation
A free, no-obligation call with Ollie to talk through your situation, your campaign, and whether this is the right fit for what you need.
Programme design
A tailored plan agreed between you and Ollie, setting out the shape and frequency of sessions based on what you need and what your schedule allows.
The work begins
Regular one-to-one blended coaching and mentoring sessions, delivered remotely, structured around your priorities and the rhythm of the campaign.
Ollie Kasper-Hope
Ollie is the co-founder of Alkhemy, the family-run organisation behind the training, online programmes, and individual support on this page. He has spent nearly twenty years running and supporting campaigns, mostly in education and the charity sector, and has designed the LUCIE method through that work.
Alkhemy is built around the idea that the people who do hard, public-facing change work deserve serious support and proper craft, not motivational platitudes. The work here reflects that. Direct, sector-aware, built on the assumption that you already know your stuff and are looking for the kind of help that takes you further.
Book a free 30-minute call with Ollie
Whether you are weighing up training for your team, an online programme for yourself, or one-to-one support to back you up through a campaign, the first step is a conversation. Straightforward, no obligation, and you’ll know after it whether this is the right fit.
Campaigning is about what is changed, not what is known.